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What is a merchant?
A merchant is a company or web site that sells products or services.
What is an affiliate?
An affiliate (or associate) is a company or web site that promotes the
products or the services of a merchant.
What is affiliate
marketing?
An affiliate promotes a merchant's web site (and products / services)
by creating traffic from their site to the merchant's thereby earning
commission.
What is an affiliate
programme?
A merchant (or third party) creates an affiliate programme that an affiliate
can join agreeing to promote the merchants products / services.
This can be done
using banner ads which the merchant will provide to the affiliate when
the affiliate joins the programme.
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